Today in Gender Roles

From the new Diane von Furstenberg campain:

Because you’re not a woman if you’re not wearing a dress. We all know that pants and “masculine” clothing squash all feelings of being female that we possess.

Because somehow you can’t be powerful? Successful? Admired? Strong? if you don’t have a male body. A feminine body is desirable as long as your personality and lifestyle take on those much-more-desirable “masculine” traits.

Feel like a woman, just don’t act like a woman.

*Any surprise that this is shot by Terry Richardson?

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  1. adrianaNo Gravatar
    Posted August 23, 2010 at 2:44 am | Permalink

    I’m not going to lie, I can be pretty ignorant when it comes to seeing BS in media but the first one just SCREAMED at me in wrongness

  2. Sora RyuNo Gravatar
    Posted August 23, 2010 at 9:19 am | Permalink

    Ugh that ad campaign is ignorant and weird. When will they stop pumping this into young women’s brains until they can’t be an individual anymore?

  3. MoonshineAndSunlightNo Gravatar
    Posted August 23, 2010 at 3:08 pm | Permalink

    Terry Richardson is so disgusting on so many levels. He just oozes “creep.” I wouldn’t trust him with my dog. Ugh.

    And this, just this, how much more do we really need shit masculinized in the business world? It’s bullshit.

  4. SamanthaNo Gravatar
    Posted August 23, 2010 at 4:31 pm | Permalink

    Hey Britni! I figured this was the best way to let you know/ask you about the latest edition of your favorite magazine and mine…Cosmo =) They have this “Whips, Cages, Woot” article in there this month, about the “troubling” trend of musical artists incorporating “S&M” elements into their videos/performances/pictures and what it “means.” I’m really hoping that you see this article and make a post about it, I figure you’ll have a lot of (good) opinions about it =)

    • Britni TheVadgeWigNo Gravatar
      Posted August 23, 2010 at 6:43 pm | Permalink

      Thanks! I would, but Holly over at Pervocracy did a fantastic post on it and I couldn’t do it any better. You should go read hers!

      • SamanthaNo Gravatar
        Posted August 23, 2010 at 11:50 pm | Permalink

        You’re right, that was a good post!

  5. PhilonousNo Gravatar
    Posted August 26, 2010 at 12:10 pm | Permalink

    This may just be a rumor, but it’s a tantalizing one; if it’s true, it maybe nudges the scales of gender normativity in fashion just a tiny bit in the direction of not completely awful: <a href="Is Jo Calderone really Lady Gaga?"<

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  1. By Tweets that mention Today in Gender Roles -- on August 23, 2010 at 2:35 pm

    [...] This post was mentioned on Twitter by Britni TheVadgeWig and Fae Teardrop, Fae Teardrop. Fae Teardrop said: RT @BritIsShameless: OMG, That Britni's Shameless: Today in Gender Roles [...]

  2. By Blockage on August 24, 2010 at 9:08 pm

    [...] seem to find those thoughts when the time comes to attempt to write something about them. I see ads like this and can do nothing more but post them with one line of analysis beneath them. I see things like [...]

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