As If It Was Possible For Me To Like Ikea Any More Than I Already Do

I’ve wanted to post this commercial for a while but have not been able to find it online. I found it, but the quality is really bad, so I apologize in advance. This woman is putting together a dresser from Ikea, and a woman (maybe her conscience? A ghost? I don’t know) tells her that now that she has so much free time on her hands due to the fact that she completed the project so quickly, she can go out of find a nice man. The conscience woman then pauses and adds, “Or woman. I don’t judge.”

It’s totally awesome. I especially like the fact that it is slipped in so casually, like it’s no big deal. You can watch a better quality version here, but it’s really tiny.

Ikea also has a commercial that shows sofa covers of various colors, followed by a voiceover that says, “Why shouldn’t sofas come in flavors…just like families?” At the last second of the ad, a family is flashed on screen. They family is composed of a teenaged Asian girl and her two dads. Fucking sweet. You can watch a small version of it here.

Thank you, Ikea, for treating the LGBT community as normal people who are a part of the fabric of our society. It’s little things like this that give me hope that I will live to see a huge change one day.
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  1. Red
    Posted March 23, 2009 at 4:31 am | Permalink

    That's because Ikea is a swedish company, not american…w00t

  2. twg
    Posted March 23, 2009 at 11:06 am | Permalink

    Love this.

  3. alana
    Posted March 23, 2009 at 12:40 pm | Permalink

    Totally sweet.

    I wish I could live at Ikea. lol

  4. Aviva
    Posted March 24, 2009 at 11:22 pm | Permalink

    I saw this ad a couple months ago and my mouth fell open. I am absolutely in love with it. Thanks for sharing the video…

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